The Home Depot / Holiday

For the busiest season of the year, we told a simple, human story built on an overlooked truth: The Home Depot sells more live Christmas trees than anyone else. By celebrating local growers and the moment a family chooses their tree, the work put people and tradition at the center of the season.

The Home Depot / Pro Trades

With fewer young people entering the skilled trades, relevance was the challenge. We met the next generation during college football season — elevating the trades by drawing a clear parallel between the skill and pride on the field and the work pros do every day.
The work was recognized with a Clio Award.

The Home Depot / Gameday

Saturdays are prime time for home improvement — until football season arrives. This work embraced that tension, built on the idea that with help from The Home Depot, you don’t have to choose. Executed across broadcast and social, the campaign made room for both the project and the game.

The Home Depot / LifeProof Flooring

Hardwood on a shrimp boat. Carpet in a doggie daycare. This work put LifeProof flooring in extreme real-world conditions to prove it does exactly what it promises.

The Home Depot / ROBLOX

A first-of-its-kind experience where we built a virtual Home Depot inside Roblox — blending brand with play while inspiring the next generation of doers where they already spend their time.

Sanderson Farms

To challenge chicken myths without preaching, we used humor to give Sanderson Farms a confident, modern voice — and that voice belonged to a dry-witted talking chicken…obviously.

Sanderson Farms / SEC Sponsorship

To launch Sanderson Farms’ SEC sponsorship, we leaned into the fun of college sports — creating playful, integrated work across broadcast, social, and game-day experiences, led by the brand’s dry-witted chicken.

Sanderson Farms / Social Case Studies

Sanderson Farms Etiquette A series of social videos sharing the importance of proper etiquette.

Wayne Sanderson Farms / Jenny Bae Pro Golf Sponsorship

A short documentary about professional golfer Jenny Bae, whose journey from growing up on a Sanderson Farms chicken farm to earning a PGA Tour sponsorship brought her story full circle.

VOYA

Retirement planning is easy to ignore. This work took a different approach — using humor to show that while we all procrastinate, hoping for the best isn’t a plan when it comes to your future.

Lay’s

This spot finds connection in the quiet moments — a dad, a daughter, and a shared bag of Lay’s. With minimal dialogue, the story works in any language, which is why the Spanish version felt right to showcase.

Humor-driven work inspired by everyday truths — proving Lay’s isn’t just about flavors, it’s about people.

Novant Health

Brand work designed to break through a crowded healthcare category using emotional storytelling and cinematic metaphors.

Novant Health / The Felix Bautista Story

A short documentary telling the courageous, true story of a Novant Health patient who overcame extraordinary odds — a deeply human portrait of resilience, hope, and strength.

AT&T / It’s Not Complicated

What started as a competitive "Verizon response" quickly became pop culture, using kids to make confusing network claims clear and funny. Directed by Jorma Taccone of The Lonely Island, and featuring Beck Bennett, the campaign earned a One Show Bronze, Gold Effie, National Addy, and a Cannes Lions Shortlist.

AT&T / Lily

What began as a single spot became the longest-running campaign in AT&T history. I had the privilege of helping shape Lily (played by Milana Vayntrub) into a smart, likable voice for the brand across broadcast and social.

AT&T / Lily Goes Claymation

For the holidays, we brought the campaign into the classic claymation world of Rankin/Bass, reimagining Lily alongside iconic characters like Rudolph, Santa, and the Bumble.

AT&T / Lily Knows

A social campaign educating people on important issues.

AT&T / NCAA March Madness

Set against March Madness, this is a feel good story of a shared life-long love of basketball between father and son.

AT&T / NCAA Final Four Car Crush

With the Final Four in AT&T’s hometown of Dallas, we were asked to do something big. So we took that quite literally and destroyed a Pontiac Aztec and, sure enough, the local news showed up. Happy clients and free PR? That’s huge.

m&m's

I was fortunate enough to be tapped to help out on M&M’S on a few occasions, getting to work with the brand’s beloved and iconic characters. And yes, it’s true what they say — Red really is a bit of a diva.

Lowe's

Before The Home Depot, I worked on Lowe’s — giving me the rare opportunity to eventually see competitive research of my own work compete against…more of my own work. The good news: it all tested above industry norms.

Toys "R" Us

A holiday campaign that reframed Toys “R” Us around play, inspired by the brief but magical window when kids suddenly become much nicer.

Foxwood’s Resort Casino

This was the first campaign I ever wrote myself — featuring Nick Kroll and Ben Schwartz back when they were still undiscovered. Turns out they did okay.

Carnival Cruise Corporation

The first Super Bowl spot from BBDO Atlanta, filmed by Academy Award winner, Wally Pfister, and features a poetic ode to the sea spoken by President John F. Kennedy.